To protect two adjacent channel stations from interference, WQXR-FM in Newark, New Jersey and WHCN Hartford, Connecticut (both on 105.9 FM), WBLI uses a directional antenna.

In January 1971, the station was purchased by Beck-Ross Communications, owner of WGLI in Babylon, New York.

After Beck-Ross took ownership, the station initially broadcast from a trailer located behind the WPAC building in Medford, New York.

In March 1994, Beck-Ross Communications was acquired by Liberty Broadcasting, the owners of two other Long Island stations, WGBB and WBAB-FM.

In June 2019, Cox announced it would sell the majority interest in its radio stations to Apollo Global Management.

[15] On January 10, 2011, the radio station introduced "The New BLI in the Morning," which featured Dana with new co-host Jeffrey Jameson (later with WNEW-FM in New York City)[15] Shawn "Puffy The Producer" Novatt also returned.

The show was syndicated to Cox sister station "Hot 100.9" WHTI in Richmond, Virginia, and renamed "Dana and Jeffrey in the Morning" on Monday, June 4, 2012.

[16] On June 30, 2016, the station announced on its Facebook page that Dana and Jayson in the Morning had ended its run.

On Wednesday, February 27, 2008, Randy of the "BLI in the Morning" show made a remark that offended a caller from Mastic, Long Island.