[1][2] Along with four sister stations, its studios are in the Guaranty Group building on Government Street east of downtown Baton Rouge.

It was owned and operated by BeBe Facundus and aired an adult contemporary format aimed at a female audience.

[4] The station mixed the satellite-delivered music with locally produced "motivational moments" and "cornerstones", which Michael Precker of The Dallas Morning News compared to the content of women's magazines.

[6] The next year, Guaranty changed the call sign twice to WGGZ and then WTGE, moving "The Tiger", an alternative rock station, to the frequency.

On April 11, 2011, WYPY changed its call letters to WBRP and the classic country format moved over to 104.9 FM.