Its studios were located downtown and the transmitter tower was in Port Allen, Louisiana.
WIBR signed on the air in 1948 as a locally owned Middle of the Road (MOR)/Full service outlet.
During the late 1960s and early 1970s, the station was known by its jingles as "WIBR, The Voice of Baton Rouge - We're Playing Your Song".
The station featured a lineup of syndicated talk shows mostly produced by Radio One, including a program hosted by Rev.
[1] In addition to the ESPN Radio programming, the station aired four local sports talk shows The Pressbox Show, with host Jimmy Ott, THE RANT presented by TigerDroppings.com, The Water Boys with Tony King is Funny and Eric Lacassin, and The Coach's Corner with Joe the Pro and Coach Bennett.