Licensed to Boonville, New York, United States, the station is owned by The Flack Broadcasting Group.

The station became a member of the Northeast Radio Network after WVBN FM in nearby Turin went silent.

In February 2010, Flack Broadcasting acquired a former North Country Public Radio translator after it moved to a more powerful signal.

Shortly after signing on the FM translator, WBRV changed its name from "Oldies 900" to "The Blizzard", but kept the same format.

In November 2011, Flack Broadcasting was able to acquire another North Country Public Radio translator that was being upgraded to a more powerful signal.