Licensed to Plattsburgh West, New York, it serves the Champlain Valley, including the Plattsburgh-Burlington radio market.

The station is owned by Jeff Shapiro, through licensee Great Eastern Radio, LLC, and operates in a simulcast with its WRFK (also on 107.1) in Barre.

[2] Until its sale to Great Eastern Radio in 2021, WWFK was known for frequent changes in format and management throughout its existence; founding owner Radioactive, LLC, controlled by Randy Michaels, outsourced operations of the station to other companies and organizations that typically only ran the station for a year at a time.

A construction permit for the station, then allocated to Saranac Lake, New York, was granted to on June 6, 2005,[3] after having won it at auction in November 2004.

[5] The WNMR call letters were introduced on April 6, 2009;[6] within a week, the WCLX simulcast was discontinued,[7] and the station temporarily went silent.

[8] WNMR returned to the air that fall, under a local marketing agreement (LMA) with Convergence Entertainment and Communications.

[10] A local program, Corm and the Coach, aired in morning drive time and was co-hosted by Steve Cormier and Tom Brennan.

[13] However, the station struggled due to poor advertising revenues, leading Corm and the Coach to go on hiatus after the April 7, 2010 broadcast.

While WNMR was off the air, 107.1 WRFK, a classic hits station in Barre, could be heard in the Champlain Valley.