Past personalities included Gene Michaels, Earl Freudenberg, Tommy Jett, Jerry Pond, and "Big" Bill Love.

A sample hour of music included Collective Soul, Third Eye Blind, Chris Isaak, Stone Temple Pilots, EMF, Van Halen, Dave Matthews Band, Joan Osborne, Bruce Springsteen, Vigilantes of Love, Loverboy, No Doubt, Aerosmith, and U2.

Many songs were familiar and had been hits (an unusual approach to alternative), but they were not heard in the Chattanooga market.

Operations Manager Danny Howard did not want to go overboard, and, having worked in AC, he personally felt uncomfortable with making fun of Bolton.

[6] On March 3, 2008 at Noon, after a brief teasing of a classic country format by the station's deejays, followed by a brief on-air history lecture of the Top 40/CHR format in the Chattanooga area (with said lecture, at the same time, taking potshots at the previous stations for failing for a number of reasons, be it a poor signal or an overall lack of effort on the operators), the station changed to the current Top 40/CHR format, though keeping the name "96.5 The Mountain".

"[9] Artists include Lady Gaga, Katy Perry, Usher, Rihanna, Maroon 5, Bruno Mars, and Linkin Park.