On January 1, 1963, the Miami Valley Broadcasting Corporation, which was a subsidiary of Cox, took over control of the two radio stations and returned the call signs to WIOD and WIOD-FM.

In the early 1980s, the station began making the presentation more upbeat and it stepped up the tempo of the music, moving to an adult contemporary format as "97 A1A".

The station positioned itself between contemporary hit radio (CHR) leader WHYI and soft music outlet WLYF.

WFLC's hot AC format stayed in place for nearly 24 years, becoming famous for their "Totally 80s Weekends" under Director of Programming, Gary Williams.

[8][9] On March 27, 2020, the station temporarily rebranded as 97.3 Quarantine Radio, in reference to the stay-at-home order issued by Florida due to the COVID-19 pandemic, adding commercial-free dance mixes twice-daily.

[10][11] Despite the relaunch, the station failed to make any more traction than before, holding a 2.6 share in the Nielsen Audio Ratings for August 2021, significantly behind that of WHYI, but slightly ahead of WPOW.

[12] On September 23, director of operations Jill Strada left WFLC as part of a series of layoffs by Cox Media.