Its studios are co-located with its sister stations at Meridian Street in downtown Indianapolis, with its transmitter located on the city's east side.

[6] On October 8, 2007, at 4:30 p.m., after playing "Anthem for a New America" by Jeff Lorber, WYJZ dropped its smooth jazz format and began stunting with a loop of an announcer saying "RadioNOW, now at 100.9".

By 2009, when Cumulus Media's WRWM picked up the CHR format, WNOU started to lean more rhythmic, while sister station WHHH moved to urban.

[9][10] On August 13, 2022, at midnight, after playing "Where Are You Now" by Lost Frequencies, WNOW-FM flipped to urban as Hot 100.9; the station temporarily simulcast on 96.3 to redirect listeners to the new signal.

The transition was completed at midnight on August 30, as the former WHHH switched to religious programming, and changed call letters to WYHX.

On December 14, 2015, at 3 p.m., WNOW-FM launched an HD2 sub-channel carrying a classic hip hop format, branded as "Boom 102.9" (in reference to translator 102.9 W275BD).