WHIT (1550 AM) is a radio station based in Madison, Wisconsin and broadcasting a classic country format.
Originally owned by Hudson Communications, the station launched as WMAD in 1964 and aired a Top 40 format.
The station later became WWQM in 1977 and, branded as "15Q" (shortened from the original concept "155QM"), aired an automated golden oldies format from 1977 to 1980 when it became WHIT.
On January 19, 2009, the station dropped adult standards and switched back to an automated oldies format, readopting the WHIT legacy call sign and focusing on music from the 1950s and 1960s.
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