WVTY airs a country music radio format and is co-programmed with sister station 92.5 WMBZ in West Bend.

It played quarter-hour sweeps of mostly soft instrumental cover versions of popular hits, with some Broadway and Hollywood show tunes.

This move came the same day that Milwaukee station 94.5 WLWK, which also branded as The Lake with an identical logo, flipped to country music as WKTI-FM.

The de facto "swap" was intentional, with Magnum citing the "heritage" of the format in Milwaukee, and the decision by the station's new owner, The E.W.

Radio Insight also reported that Magnum had registered new domain names and social media accounts with different possible brands, 92.1 The Shore and Variety 92.1.

[9] On October 30, 2018, WVTY's management learned of WKTI's pending November 1 flip from country to ESPN Radio as part of its sale by Scripps to Good Karma Brands.

Magnum Communications also purchased advertising time on WKTI to promote WVTY and West Bend sister station 92.5 WMBZ to its former listeners.