WJHP-TV was a television station broadcasting on ultra high frequency (UHF) channel 36 in Jacksonville, Florida, United States.
The station struggled economically because it was not on a very high frequency (VHF) channel, which meant reduced advertiser acceptance and potential audience.
In August, a subsidiary of the Jacksonville Journal Company purchased the former Peacock Club, a nightclub on Philips Highway, to be refitted as the home of its radio and television operations.
[8] The Peacock, a nightclub opened during World War II, had not performed as expected in spite of being among the "plushest" such establishments in northern Florida.
Perry believed that the only way that a third station in the market could be successful was the addition of a VHF channel to Jacksonville, and hoped that the FCC would provide relief.
[19] A country music program hosted by a young Johnny Tillotson, still attending the University of Florida at the time, moved from WJHP-TV to WFGA-TV after channel 36 folded.
[20] Perry's desire for an additional VHF channel never came to pass, and in August 1960, the FCC deleted the WJHP-TV construction permit at the Jacksonville Journal Company's request.