Owned by Audacy, Inc., the station's studios are located near the Piedmont Triad International Airport in Greensboro, with a transmitter site near Stokesdale, North Carolina.

Larry Diesbach aKa "Red Neck Stuby" bought the Domain 102Jamz.com without this purchase the FL 102Jamz would have got it 1st Other well-known personalities included Terrence J, former co-anchor of E!

News and former host of BET's 106 & Park, broadcast "voice-over" talents George "Apollo" Fetherbay, owner of radio commercial production house Apollo Productions and The Jammer, owner of Larry Davis Voiceover, as well as Traci LaTrelle, air talent at WHUR-FM, Washington, D.C.; former New York air personality Sammy Mack, and Big Lip Bandit, morning host at Power 96, Miami.

Other alumni, not active in radio at this time, include Dr. Michael Lynn; Delyte; Hannah's Baby Boy Stu; Mario Devoe; Mic Foxx; and former morning show co-hosts Tanya Simmons Reid (last name formerly "James") and Amos Quick.

The station's debut summer show, SuperJam I, took place Friday night, June 20, 1997, at Greensboro Coliseum with an audience of 20,000 and featured Bone Thugs-n-Harmony, Junior M.A.F.I.A., Lil' Kim, OutKast, Lost Boyz, SWV, Freak Nasty and others.

Successive annual SuperJams have included artists such as Jay-Z, Ludacris, Diddy, Young Jeezy, T-Pain, Rick Ross, Busta Rhymes, T.I., Ja Rule, Three 6 Mafia, J. Cole, LL Cool J, Fat Joe, Petey Pablo, Slick Rick and Doug E. Fresh, Lil Jon & the East Side Boyz, Nas, Wale, Cam'Ron, Trina, Big Pun, Lloyd, Redman, Omarion, Ying Yang Twins, 112, Trick Daddy, Da Brat, Dem Franchize Boyz, Dru Hill, N.O.R.E., Bow Wow, Ashanti, Elephant Man, Jermaine Dupri, DJ Kool, Chingy and Jagged Edge.

Mr. Oliver's primary purpose for constructing the station was a desire to provide high school football coverage to Reidsville listeners, as WREV (AM) was not allowed to remain on the air after sunset.

On September 10, 1977, by chance the day of William Manton Oliver Sr.'s funeral, WREV-FM was sold to new owner George Beasley, a former high school principal.

BIG 102's debut was preceded by a computerized countdown created by Dan Robins, who in 1994 was corporate product manager of Smart Computers and Software in Fayetteville, North Carolina.

), building on music for college-aged listeners, foreground "personalities", regular hip hop-oriented Mix Shows, interactive cash contests and activity "on the streets".