WJXX (channel 25) is a television station licensed to Orange Park, Florida, United States, serving the Jacksonville area as an affiliate of ABC.

The two stations share studios on East Adams Street (near EverBank Stadium) in downtown Jacksonville; WJXX's transmitter is located on Anders Boulevard in the city's Killarney Shores section.

The launch was moved two months ahead of schedule after outgoing ABC affiliate WJKS-TV ceased airing more than half of the network's prime time lineup.

Final transmission facilities were not built out for another seven months, and signal issues alienated viewers in Jacksonville, a market already comparatively weak for the ABC network.

Even though the founding owner, Allbritton Communications, built studios and started a local news team, WJXX made little headway in the ratings.

The problems caused by the early launch proved insurmountable, leading Allbritton to sell WJXX to Gannett, owner of WTLV, just as common ownership of two stations in a market was permitted.

[10] On February 16, 1996, Allbritton Communications Company announced it would purchase WBSG-TV (channel 21) in Brunswick, Georgia, north of Jacksonville in Glynn County, for $10.5 million.

[15] By August 1996, when the FCC approved the upgraded Hickox facility, the affiliation switch had been put off until at least February, and WJKS had given up its fight to remain with ABC.

The schedule change was so abrupt that it came after The Florida Times-Union published its weekly television listings; viewers were told to consult the paper's daily program grids instead.

[17] Even though 70 percent of Jacksonville television households subscribed to cable, those that did not and could not receive WBSG-TV were at risk of losing all access to ABC network programming.

[19] The compressed timetable forced Allbritton to build an interim facility to provide network coverage to Jacksonville, particularly the southern and western portions of the market.

[20] For viewers in Georgia dependent on the WBSG-TV transmitter, the switch went well despite reports of "slightly grainy" reception; that station broke off from WJXX's feed to continue airing its regional newscasts.

[28] The rush job of ensuring the partial continuity of ABC programming in the Jacksonville area was completed, leaving Allbritton with three remaining tasks: installing the permanent transmitter facility, constructing local studios, and hiring a news team.

Due to the affiliation switch and construction of WJXX being brought forward to prevent ABC from losing much of the Jacksonville market for a two-month period, attention was diverted to the installation of temporary facilities.

[39] The seven months of inadequate transmitter coverage of Jacksonville and the even longer stretch without a direct feed to cable providers confused and alienated viewers just as channel 25 needed to make a good first impression.

[40] Total-day ratings trailed the other major network stations in Jacksonville as well as WJKS—which had become WJWB, one of the nation's top WB affiliates—though they were on an upswing by the fall 1999–2000 television season.

[43] The new duopoly rules barred cross-ownership of two of the top four television stations in the same market, a restriction that typically prevented Big Four network affiliates from coming under common ownership.

Gannett took control the next morning, and about 36 WJXX employees—including 13 in news—joined the new combined WTLV operation, which immediately began simulcasting newscasts on both stations before relaunching on April 27 under the umbrella brand of First Coast News.

For a time, this left much of the Georgia side of the market without access to ABC programming; WJXX's signal was marginal to nonexistent in that portion even after activating its permanent facility.

Some south Georgia cable companies supplemented the market with WJCL in Savannah[22] after Pax network owner Paxson Communications Corporation purchased WBSG-TV later in 2000; that station is now WPXC-TV.

WJWB general manager Mike Liff claimed Allbritton put too much emphasis on getting channel 25's new studios online, saying that a longstanding tenet of the television business called for "focus(ing) on your power, your programs, your promotion, and your people".

WJXT general manager Sherry Burns suggested that Allbritton made some "unfortunate missteps" in the early going and appeared to bring WJXX online "before they were ready".

Former WTLV news director Jay Solomon said that WJXX's technical snafus hindered its ability to establish itself, despite Allbritton's efforts to produce a quality product.