Under a local marketing agreement, Jeff Solari and Greg Hawes operate the station through Rock Lobster Radio, LLC; an outright sale to that company is pending.

[6] Pineau changed the call sign to WKIT-FM, relaunched the station with a "hip adult" format, added newscasts from the ABC Direction Network, and announced plans to move to 100.3 MHz with a larger signal.

[12] On December 2, 2024, King announced that WKIT as well as its sister stations WZLO and WZON would cease broadcasting at the end of the month, citing ongoing financial losses.

[13] Subsequently, on December 23, Jeff Solari and Greg Hawes, through Rock Lobster Radio, announced that they would acquire WKIT, and would begin operating the station under a local marketing agreement on January 1, 2025.

Solari had previously served as a reporter for WLBZ and a sports talk host for WZON and WEZQ, while Hawes owns restaurants and a marijuana dispensary in the Bangor area.