The station is owned by Port Broadcasting, LLC,[2] and is operated by Mix Maine Media as a simulcast of its WFMX in Waterville.
WBAN originally signed on in 2002 as WNZS, initially simulcasting CNN Headline News but gradually adding talk shows, primarily from the Salem Radio Network.
Programs included Bill Bennett's Morning in America, The Laura Ingraham Show, Mike Gallagher and Michael Medved.
In November 2024, Mix Maine Media began operating WBAN and WGUY under a five-year time brokerage agreement with Port Broadcasting, with an option to buy the stations for $225,000.
Mix Maine Media replaced WBAN's "The Wave" adult contemporary format with a simulcast of its similarly-formatted WFMX in Waterville.