During the 1980s, as the easy listening audience began to age, the station switched to a soft adult contemporary format.

[4] Along with WBZO, WHLI, and WIGX, WKJY was purchased by Connoisseur Media from Barnstable Broadcasting for $23 million in 2012.

[5] On February 13, 2014, an anti-gay note allegedly sent by a Baldwin mother in response to a birthday party invite from two gay dads was a hoax carried out by two of the station's disc jockeys.

The hosts of the K-98.3 Morning Show, Steve Harper – also the station's program director – and Leanna Karlson, admitted the weekend after that the story was "totally fictitious" and that they fabricated it to "spur a healthy discourse on a highly passionate topic."

The photo of the party invite had been scrawled with a response supposedly from a homophobic mother that included statements such as, "I will not subject my innocent son to your 'lifestyle.'"