The station provides music, news, and weather information for residents and travelers in the Great Northern Catskills area, a popular skiing and vacation destination.

Initially, the station had a uniquely split format of adult contemporary weekdays and oldies weekends.

Weekday mornings were hosted by station manager Guy Patrick Garraghan until his untimely death in November 2010.

Garraghan was a lifelong local resident who spent 17 years on the air at WCKL in Catskill prior to coming to WRIP in 1999.

Weekends feature a mix of locally and nationally produced specialty programming such as Joe Loverro's "Friday Night Gold" and "Greatest Hits USA," an oldies show hosted by Chuck Matthews airing Saturday nights.