Licensed to Monticello, New York, the station is currently owned by Vince Benedetto, through licensee Bold Gold Media Group, L.P.[2][3] WSUL was owned and operated by former disc jockey Dan Dayton and his wife, Lynn (Dan Communications Inc.).

Pat Gillen and Dave Driscoll anchored the morning show at one time.

In 1988, under new Owner/General Manager Bill Reynolds, the radio station developed an Adult-Contemporary format called "Lite Rock" and proceeded to dominate the market.

The "Lite Rock" moniker remained into the mid-1990s when the station evolved into a Hot AC format while continuing its market dominance.

In 2005, WSUL was sold to Watermark Broadcasting, Inc. On October 18, 2021, WSUL changed their format from Top 40/CHR to Adult Contemporary and added Chase Daniels as Program Director and PMD Host[4]