WMC (790 kHz) is a commercial AM radio station in Memphis, Tennessee, broadcasting a sports gambling format.

In addition to sports talk shows, WMC features longtime Memphis disc jockey George Klein's weekly tribute program to Elvis Presley.

WMC is one of five radio properties in the Memphis market held by Audacy; the others are WLFP, WMFS, WMFS-FM and WRVR.

WMC was first licensed in January 1923 to the Memphis Commercial Appeal, and the call letters reflected the M and C from its owner's initials.

[8] Starting in the 1930s, the station used a riverboat whistle as its sounder, a nod to Memphis' location on the Mississippi River—a practice that continued well into the 1990s.

The station returned to an all-sports format on October 17, 2011, taking the Fox Sports Radio affiliation from 730 KQPN.

[15] On December 9, 2021, WMC changed its affiliation to a combination of BetQL and CBS Sports Radio as "The Bet 790".