Licensed to Saranac, New York, United States, the station is owned by William Dickerson, through NBZ, LLC.

The studios were formerly located in the Gateway office building and subsequently at 26 City Hall Place, in a storefront adjacent to the McDonough Monument, also in Plattsburgh; it has previously maintained facilities at Radio Park in Saranac Lake[3] and in the Champlain Centre mall in Plattsburgh.

[3] As of November 2017[update], WNBZ-FM was the only one of Saranac Lake Radio's stations to remain on the air.

[5] That month, Saranac Lake Radio agreed to sell the station to NBZ, LLC for $300,000; under the terms of the deal, the new owners began programming WNBZ-FM under a local marketing agreement on December 1.

On January 1, 2024, after stunting on New Year's Eve with all-Rick Astley songs, WNBZ-FM relaunched its classic hits format as "106.3 NBZ-FM".