The station is owned by Kristin Cantrell's Seven Mountains Media, through licensee Southern Belle, LLC.
It broadcasts a classic hits music format to the Elmira, New York, metropolitan area.
[3] This station received its original construction permit from the Federal Communications Commission on July 2, 1987.
[1] Just six weeks later, the station was assigned the call sign WGMM by the FCC on June 29, 2005.
[1] In June 2021, WGMM rebranded as "Cool Radio" following the acquisition of the station by Seven Mountains Media.