Disc jockey Bob Shaddock, who became one of the market's iconic radio personalities, developed a skill of picking up the needle from the 78 RPM records and making announcements while trains passed, according to Peer.

The change made some unwanted headlines when a presumably irate listener entered the main office (then at 99 W. First St.) after hours and doused it with fox urine.

[citation needed] The KZ brand, WZKZ call sign and country format would move west to Alfred, New York, where it would remain from 1999 to 2021.

[4] In 1995, Pro Radio sold to Corning Sabrecom (part of Sabre Communications) for $1.85 Million which moved the stations to Elmira Heights.

In 1997, the AM and FM split, with Sabre Communications selling WCLI to Eolin Broadcasting, which also owned WCBA, WCBA-FM, and WGMM.