The station broadcasts an Adult Album Alternative format and carries NPR news programming.

In 1993, the transmitter location moved to the downtown Hyatt Regency Rochester hotel and power increased to 3,000 watts with a new antenna atop the building.

It stayed there until 2007 when the transmitter and antenna was moved to WXXI's tower on Pinnacle Hill as part of the partnership with them, increasing the coverage area.

The Corporation for Public Broadcasting has also awarded WXXI a Digital Conversion Grant, to facilitate converting WRUR to IBOC, as part of the power increase, with a new transmitter and new panel antenna.

This changed around 2004 when school administrators took a more active role in station management and forged a partnership with WXXI in response to the FCC's crackdown on indecency violations, among other factors.