The station is owned by The St. Lawrence University, and is an affiliate of their North Country Public Radio network.

In November 1988, Michael and Barbara Leech's Pine Tree Broadcasting Company, owners of WVNR (1340 AM) in Poultney, obtained the construction permit for an FM radio station in Whitehall, New York, to be operated in conjunction with WVNR.

On May 5, 2020, it was announced that WNYV and WVNR had been sold to Loud Media pending Federal Communications Commission (FCC) approval; at the time of the sale, the simulcast featured a classic hits format branded as "Lakes Region Radio".

[5] On July 25, 2020, Loud Media rebranded the station as "K94.1" playing classic country.

On November 7, 2023, Loud Media filed an application with the FCC to transfer the broadcast license of WNYV to St. Lawrence University, who began operating the station as North Country Public Radio via a local marketing agreement on November 13.