It broadcasts news, talk and informational programming as a member station of National Public Radio (NPR).

At night, to protect other stations on 1370 AM from interference, it uses a directional antenna with a four-tower array that concentrates the signal in Rochester and its inner suburbs.

Weekdays at noon and repeated at 9 p.m., a local two-hour interview and call-in show is heard, Connections with Evan Dawson.

It was a facility founded and built by Gordon P. Brown as a small local area station with a 250 watt signal on 1210 kHz.

Following World War II, WSAY received FCC permission to improve its signal by moving to the regional 1370 kHz frequency.

It relocated its transmitter from a downtown Rochester building with rooftop antenna to a modern four-tower plant in suburban Brighton.

Over the next three decades, WSAY operated under a number of formats, from adult standards to Top 40 to Progressive Rock to Country music.

[3] In August 2023, WXXI entered into an agreement to sell W298CH to the Ibero-American Action League, owners of WEPL-LP who used it to boost WEPL's reach in the market.