WRVR (104.5 FM, branded "The River 104.5") is an adult contemporary radio station broadcasting in Memphis, Tennessee.

[2] The station plays pop and soft rock music from the 1970s to the present.

1960s music is occasionally played, and every year from mid-November to December 25, WRVR plays varieties of Christmas music, temporarily replacing its AC format.

On April 23, 1975, it switched formats to MOR with the call letters WQUD and was branded "Quad 104."

** = Audacy operates pursuant to a local marketing agreement with Martz Communications Group.