Licensed to Peshtigo, Wisconsin, United States, the station is currently owned by Radio Plus Bay Cities, LLC.
[2] The station was assigned the call letters WHYB on October 31, 1989.
On July 15, 1992, the station changed its call sign to WJMR and then on June 7, 1996, to the current WSFQ.
Prior to the classic rock format, WSFQ had played oldies under the "Q96" moniker.
The station later evolved into an adult contemporary format by adding more current and recent hits into rotation.