Licensed to Trempealeau, Wisconsin, United States, the station serves the La Crosse area.

On October 1, 1986, the station changed its call sign to WKBH-FM, and on New Year's Day 1997, to the current WFBZ.

From 1999 until the format's demise the advertising sales function was performed under a Local Marketing Agreement (LMA) by Mississippi Valley Communications, Inc., licensee of WQCC, WLXR, and WLFN.

Rochester, MN, based Faith Sound, Inc., which operated translator K220EP at La Crescent until 2024, had agreed to purchase the assets, but the deal fell through.

A simulcast with sister station WKBH, then clearing ESPN Radio, began at that date.