The new owners moved the WEMP call sign to 1250 kHz; the station at 1340 AM, under new ownership, became WRIT and today is WJOI.
[4] Over the years, WEMP aired a variety of formats, including Top 40, Country music and adult contemporary.
In January 1984, WEMP switched to oldies, featuring personalities such as John Gardner, Dick Alpert and Ernie Bottom.
During the 1990s, WEMP ran Westwood One's syndicated oldies format with Gardner doing a local show in morning drive time.
Leading up to New Year's Day 2005, WEMP began stunting with a loop of Bobby Bare's "Drop Kick Me Jesus Through The Goalposts of Life".
Longtime Milwaukee broadcaster Chuck Garbedian anchored the morning show with Chicago native Johnny Vonn.
Mike Wickett, who worked closely with Maguire when both were on the air at WTKA in Ann Arbor, Michigan, was hired to co-host mornings with Russell.
In June 2007, the station acquired the rights to Milwaukee Admirals hockey, taking them away from cross-town rival WAUK.
Gary Ellerson stayed in the afternoon drive slot where he is joined by Josh Vernier and former morning host Steve Fifer as part of the "Big Show".
In January 2009, Maguire left WSSP for Entercom sister station KCSP in Kansas City, Missouri.
Entercom began syndicating The Bill Michaels Show across the state for live or tape-delayed airing the same day.