It is owned by WCLT Radio and uses the slogan Today's Country and Your All-Time Favorites, T-100.

In morning drive time, T-100 carries the syndicated Big D and Bubba Show.

WCLT-FM has an effective radiated power (ERP) of 50,000 watts, the current maximum for most of Ohio.

[5] The HD2 digital subchannel carries a mainstream rock format known as "104.7 The Big Lick."

While WCLT (AM) was a Top 40 station, WCLT-FM played automated easy listening music.