The Alpha Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast with an effective radiated power (ERP) of 100 kW from a transmitter east of Fort Jackson.

In 1973, DJ Pete Boss convinced Miles to allow him the opportunity to program R&B music on WFIG-FM during the evening hours of 7 to 10 PM in exchange for selling the advertising time for his show.

[citation needed] It has won numerous awards over the years for its news programming and features, which contributed to WWDM's dominance over most urban stations in the market that came and went.

To curtail excessive competition, ICBC (the owners) bought WHXT, and WWDM restructured its urban contemporary format to serve the adult Black demographics.

The station is owned by Alpha Media through licensee Alpha Media Licensee LLC, which also owns Urban Contemporary WHXT, Modern rock WMFX, and Hot AC WARQ in the Columbia radio market which acquired the stations in a buyout from Inner City Broadcasting Corporation.