WSGW-FM (100.5 MHz) is a commercial FM radio station licensed to Carrollton, Michigan, and serving the Saginaw, Midland, and Bay City metropolitan area.

[3] Weekdays on WSGW-FM begin with The Morning Team, a news and interview show hosted by Charlie Rood, Denyse Sharron and Pat Johnson.

Veteran broadcaster Art Lewis hosts his own talk show in late mornings, featuring interviews with local newsmakers and phone calls from the public.

On weekends, WSGW-FM airs specialty shows on health, money, technology, the outdoors, farming and home repair.

Other talent included Mike Cruise in the afternoon, and Greg Fry at night who always started the weekend using the Iggy Pop classic "Wild Child."

Rival station WIOG, which had been a Hot AC for most of the '90s, took advantage of this by returning to CHR and regained some of the ratings ground it had lost to WTCF.

A year and a half later, the station became "The Beat," WTBT, with a Rhythmic Adult Contemporary format heavy on dance remixes of CHR/pop hits.

It began airing a talk radio format, simulcasting sister station WSGW AM 790's morning show with separate programming the rest of the day.

It would also mark the end of longtime mid-morning talk show Listen to the Mrs.[10] Further changes were made to the schedule in December 2020, announcing a merger of FM 100.5 and AM 790's programming, effectively making WSGW-FM a 24-hour simulcast of its sister station with the exception of sporting events.