WWLA is licensed by the Federal Communications Commission (FCC) to serve the community of Johnstown, Ohio.

[1][3] According to filings with the FCC, the station, then WVKO-FM, ceased broadcasting on May 5, 2006, as the license holder was in bankruptcy.

In January 2007, the station license was transferred to Bernard Ohio LLC.

[4] WVKO-FM and WVKO were sold to TSJ Radio, LLC effective December 19, 2014, at a price of $743,750.

On November 1, 2024, as part of an arrangement with operator La Mega Media, the station would begin simulcasting on Urban One owned station WJYD; with the move, the station would take on new callsign WWLA, with WJYD eventually assuming the WWLG callsign to match.