WWWL

It signed on the airwaves April 1, 1925, as New Orleans' first professional radio station, a joint commercial venture by the local Saenger Theatre and the Maison Blanche department store.

For most of its early history, the studios were located on the thirteenth floor of the Maison Blanche Building on Canal Street, a few blocks from the theater.

By the 1930s, WSMB was an affiliate of the NBC Red Network, carrying its schedule of dramas, comedies, news, sports, soap operas, game shows and big band broadcasts during the Golden Age of Radio.

[3] As network programming shifted to TV in the 1960s, WSMB moved to a full service format of middle of the road music (MOR), news and talk.

WWWL began broadcasting sporting events that were bumped from WWL due to scheduling conflicts, including basketball and football from LSU and Tulane University.

There was a period where most programming consisted of psychological call-in shows, featuring hosts such as Dr. Laura and Dr. Joy Browne.

It is the longest-running talk show of any kind in New Orleans, airing weekdays since July 18, 1988, and now heard on WWL-FM HD2 or in podcast format.

The station's previous studios adjacent to the Louisiana Superdome were destroyed in August 2005 by Hurricane Katrina.

[5] On October 14, 2013, WWWL re-branded as 3WL: Sports, Food & Fun; the format would continue to primarily feature sports programming, switching to NBC Sports Radio and featuring a morning show with T-Bob Hebert and Kristian Garic, but with an afternoon lineup featuring lifestyle programming such as Tom Fitzmorris' The Food Show, and John "Spud" McConnell moving from WWL midday to host afternoon drive.

[7][8] On February 14, 2018, WWWL flipped to an urban oldies format, but maintained the Hot branding and on-air staff.