WXJZ (100.9 FM) is a commercial radio station in Gainesville, Florida, broadcasting to the Gainesville-Ocala area.
The station is owned by MARC Radio Group Gainesville, LLC and broadcasts a classic hits format branded as "100.9 The Beach".
The station started on 104.9 MHz before moving to the frequency of the former WYGC "Gator Country 100.9".
[2] On September 12, 2015, at midnight, after stunting throughout September 11 with patriotic music and country songs in a tribute to the 9/11 terrorist attacks, JVC flipped the station to soft adult contemporary and bought the "Smooth 100.9" brand back to the market, with "Sailing" by Christopher Cross as its first song after the switch.
[3][4] On May 23, 2016, at 6 A.M., WXJZ flipped to a simulcast of former sister station WYGC and rebranded as "100.9 WOW FM".