W Network (often shortened to W) is a Canadian English language discretionary specialty channel owned by Corus Entertainment.
By 2017, W had moved its lifestyle programming to its sister networks, shifting to a general entertainment format targeting women.
In 2018, the channel became part of output deals with Hallmark Media, and later Comcast's Peacock and Sky Studios in 2020 (an agreement shared with sister network Showcase).
[3] Such programming included female takes on traditionally male-dominated activities such as fishing and mechanics, with Natural Angler and Car Care, respectively, while other programs, such as Go Girl!, took a comedic approach at parodying typical female-targeted talk shows that discussed subjects such as beauty and fashion.
[8] Once Corus took ownership of the channel, it moved operations from Winnipeg to Toronto in mid-January 2002, laying off 50 employees in the process.
It was also available on Eastlink, Optik TV, Shaw Direct, SaskTel, Rogers Cable, Cogeco, and Access Communications.
[16][17] In June 2020, Corus reached output agreements with NBCUniversal Global Distribution for Canadian rights to Peacock original series, shared primarily between W and sister network Showcase.
[21] W previously produced and aired unscripted reality shows and lifestyle programming; it was well known for originating the Love It or List It and Property Brothers franchises seen on HGTV in the U.S.