Wacoal (Japanese: ワコール) is a manufacturer of women's lingerie and underwear, founded in 1949 in Japan by Koichi Tsukamoto.

The company has divisions in North America and Europe, and manufactures the brands Wacoal, b.tempt'd, Elomi, Eveden, Fantasie, Freya, Lively, and Goddess.

][4][independent source needed] In 2009, Wacoal launched b.tempt'd, an intimate apparel brand aimed toward younger consumers.

[5] In 2012, Wacoal acquired the Eveden Group, a UK-based lingerie manufacturer founded in 1920, bringing the full-figure brands Freya, Elomi, Fantasie, and Goddess under its corporate umbrella.

[9] In 2001, the Fit for the Cure campaign was launched to raise funds for breast cancer awareness and research.