Throughout this period, the business maintained its high-level standards and resultant recognition, receiving a series of Royal Appointments from Queen Victoria, King Edward VII and King George V.[2] The business had always faced problems in the summer, when sales of meat, meat pies and sausages declined, and staff had to be laid off as a consequence.

This proposal, however, was put on hold due to shortages arising as a result of the outbreak of World War I, and was not implemented until 1922.

[2] Before that, Thomas Wall II decided to retire, and in 1920 sold the business to Mac Fisheries, which itself was acquired by Lever Brothers in 1922.

In 1920, Thomas Wall II created his Trust for the "encouragement and assistance of educational work and social service".

The purchase of the Kerry business marks the latest move by JBS-owned Pilgrim's Pride into the UK food market.