[citation needed] The initiative to establish the television industry stemmed from the National Education Commission, backed by President Ayub Khan.
Originally a private project led by Syed Wajjid Ali in 1961, a joint venture agreement with Nippon Electric Company (NEC) was signed.
In 1990, PTN initiated the first private TV slot through an agreement with Inter-flow, giving rise to Network Television Marketing (NTM).
In 1999, financial losses led to the shutdown of NTM, causing STN to cease CNN International broadcasts and limit programming from BBC World and DW TV.
In 2005, Channel-3 ceased operations, leading Shalimar Recording and Broadcasting Company to rebrand its TV channel as ATV through a joint venture with SSI.
[6] This transformative development marked a departure from the previously tightly controlled landscape, ushering in a new era of diversity, competition, and expanded opportunities for broadcasters.
Channels like ARY Digital, Geo Entertainment, and Hum TV were launched, introducing a diverse range of programming to the Pakistani audience.
The newfound freedom and autonomy provided to private broadcasters paved the way for innovative and varied content, reflecting the rich culture of the nation.
Internet Protocol TV Service is provided by Pakistan Telecommunications company limited which is of high quality and is quite popular in the urban centres.
Established in 2002, PEMRA serves as the regulatory body responsible for issuing licenses, ensuring compliance with codes of conduct, and maintaining standards across the electronic media sector.
Over the years, PEMRA has been actively involved in shaping and refining policies to address the evolving challenges and dynamics of the media landscape.
[10] The regulatory framework includes guidelines on content, licensing, and advertising standards, with PEMRA playing a vital role in maintaining a balance between freedom of expression and responsible media practices.
While the regulatory framework ensures accountability and responsible broadcasting, it has also sparked discussions about the delicate balance between regulation and freedom of the press.
Critics argue that selective application of regulations and decisions influenced by political considerations may compromise the independence of media outlets.