[2] Even after passenger service ended in 1970 the station continued to be featured in television advertising on 60 Minutes.

The Milwaukee Road acquired Wisconsin Valley and commissioned the Chicago firm of Frost & Granger to design a new station in 1902.

[7] Marathon County Historical Society researcher Gary Gisselman described the station as, "...quite the hub for passengers as well as freight.

[17] After passenger service ended the station was used as a freight office until the Milwaukee Road sold it to Wausau Insurance in 1977.

[5]: 12:12 The track alongside the station remains in freight service and is now owned by the Fox Valley & Lake Superior rail system.

[18] After Wausau Insurance acquired the building it announced plans to deconstruct the old depot and rebuild it on their new corporate campus.

[5]: 18:28  Although train service was gone the depot had become part of the city's identity and local residents mounted a campaign to preserve the station.