[2] WeWOOD was developed in 2009 in Italy and its trademark was registered by Alessandro Rosano, Daniele Guidi and Emma Bogren in 2010, under the company name Fratelli Diversi.

[3] Prior to starting the company, Guidi was an accessories distributor and Rosano was a shoe designer.

[1] After a year of operations, the company opened a regional office in the United States in Fall 2011.

[4][5] Initially the company sold two designs, Date (analog) and Crono (digital).

[8] WeWOOD manufactures watches completely from wood with the exception of the glass, movement, battery, pins and clasp.