2008 Summer Olympics marketing

2008 Summer Olympics marketing has been a long running campaign that began since Beijing won its bid to host the games in 2001.

The graphic elements of the Look of the Games for the Beijing 2008 Olympics was centered on the "Lucky Cloud," a motif found throughout Chinese art.

The Fuwa consist of five members that incorporate fish, giant panda, fire, Tibetan antelope, and swallow designs.

When the first syllable of each of the five names are said together, the result is the phrase 北京欢迎你 (Běijīng huānyíng nĭ) which means "Beijing welcomes you".

[11] The People's Bank of China issued a new 10-yuan note without the picture of Mao Zedong featuring a Greek discus thrower and the Bird's Nest.

[13] Thousands of people formed long lines outside the Hong Kong Bank of China branch more than 48 hours before the notes were issued.

[15] On 5 May 2008 an official olympic soundtrack album titled The Official Album for the Beijing 2008 Olympic Games was released featuring various artists including Andy Lau, Wakin Chau, A-Mei Chang, Nicholas Tse, Coco Lee, Jackie Chan, Natasha Na (那英), Leehom Wang, Han Geng, Joey Yung, Sun Nan, David Huang (黃大煒), Stefanie Sun, Jay Chou, Wang Feng (汪峰), Han Hong (韓紅), Wei Wei, Liu Huan, Dai Yu Chen (戴玉強), Yu Quan, Xu Yang (徐洋), Tan Jing, Bibi Zhou, Jane Zhang.

[20] The song was sung by an ensemble of 133 artists from Hong Kong, Taiwan, mainland China, Singapore and Korea.

Bibi Zhou, Li Yuchun, Jane Zhang, Pu Shu, Wang Feng, Han Geng and Huang Xiaoming represented mainland China.

[21][22][23][24] "You and Me", the official theme song for the games themselves, was first performed at the Opening Ceremony by Liu Huan and Sarah Brightman.

The official theme for the torch relay was "Light the Passion, Share the Dream" (simplified Chinese: 点燃激情，传递梦想; traditional Chinese: 點燃激情 傳遞夢想),[25] performed by Wang Leehom, Stefanie Sun, Jane Zhang and Wang Feng, with the English version performed by the 106 contestants of Miss World 2007.

[21] Twenty-eight different sports are represented by 28 mainland China singers in a promotion video and song called "In Magnificent Shape to Uphold the Dream".

A Chinese animation titled The Olympic Adventures of Fuwa was jointly produced by BTV and Kaku Cartoon.

[28] The United Nations postal service launched six commemorative stamps by Brazilian pop-artist Romero Britto released on 8 August.

[29] A special edition of stamps were issued by Hong Kong Post on 9 August with the theme of hosting the Equestrian event.