By clicking on the link, the consumer is offered a sign-up page where personal details are required to complete the registration for the service.
[9][10] For example, Afinion settled a case with the State of New York for consumer fraud, as a result of which a fund is maintained to fully reimburse people whose money was stolen by Affinion's fraudulent practices.
[11] The United States Senate Committee on Commerce, Science and Transportation announced on 28 May 2009 a Senate Commerce Committee investigation, led by chairman Jay Rockefeller into "certain e-commerce marketing practices that generate thousands of mysterious monthly charges to consumer credit cards".
[13] The hearings investigated the companies' business practices, whereby consumers were enrolled in a "membership rewards" or "loyalty" club, often without their knowledge, after having purchased something through a separate website.
[14] The committee investigation found that Webloyalty and other "loyalty club" companies "used aggressive sales tactics to enroll online consumers in services without their consent".
Additionally, the company claimed to have improved their after-sales (or post-enrollment) process by sending frequent communications to its members and introduced “no hassle” cancellations.