This standard method gives a complete insight into any website, overall traffic, and individual pages.
The goal is to detect weak points in campaigns that affect web performance.
Many tools offer recommendations on how to raise the website rankings in search that can include on-page and off-page SEO audits such as broken links, duplicate meta descriptions and titles, HTML validation, website statistics, error pages, indexed pages, and site speed.
[2] A site audit is applicable for all online businesses and improves different aspects of the websites.
There are many reasons to do a website audit, but in most cases SEO and content marketing are the main ones.