Wendelin Wiedeking (born August 28, 1952 in Ahlen, Germany)[1] is the former president and chief executive officer of the German car manufacturer, Porsche AG, a post he held from 1993 through July 23, 2009.
[3] His professional career began in 1983 as Director's Assistant in the Production and Materials Management area of Porsche AG in Stuttgart-Zuffenhausen.
Some industry analysts believed that Porsche could not survive on its own, but Wiedeking, who says he made his first million by the age of 30 with real estate investments, took on the challenge.
[6] Wiedeking, then 40 years old, who with his spectacles and moustache looked like "a clerk at a venetian blinds manufacturer", according to Der Spiegel magazine, soon imposed his gung-ho management style on the workforce.
The bid left the Porsche holding company with debts of €10 billion, whilst Wiedeking walked away with a severance package of €50million.
In addition to that he invests in Internet firms such as the online holiday lodge provider e-domizil GmbH & Co.
Whilst at Porsche, Wiedeking appeared several times in the American automobile magazine Motor Trend's "Power List" (05/06/07/08/09).