The name was devised by Patricia Volk, the writer of STUFFED: Adventures of a Restaurant Family, when she was the associate creative director at Doyle Dane & Bernbach, and was in charge of new brands on the Hershey account.

[1] From 1978 to 1987, Whatchamacallit consisted of a bar of peanut-flavored crisp that utilized peanut butter as the flavoring agent, coated in a thin layer of chocolate.

Hershey's Whatchamacallit is found in recipes for various food items, including pies, cookies, cheesecakes, and cupcakes.

[citation needed] In 2008 the Hershey Company began to change the ingredients for some of its products, replacing the relatively expensive cocoa butter with cheaper oil substitutes.

The Whozeewhatzit wrapper identifies the contest winner: Lisa M. from Framingham, Massachusetts with inspiration from Michael Scott The Office.