Wilderness Hotel & Golf Resort is owned and operated by the Helland and Lucke families, and the grandsons of the original founder.

Helland, well known during his time as a civic rights activist and esteemed entrepreneur, was instrumental in evolving the area into what is now considered one of the premier tourist destinations of the Midwestern United States; he would prove to make history by forever changing the entire face of the local economy in The Dells.

This would prove to be his first descent into a local hotel industry that he would historically and singlehandedly redefine in regard to the unique combination of indoor and outdoor water park properties with quality lodging accommodations.

Tom also developed the tropical themed Polynesian Hotel, the Atlantis, the Bahama Bay, and the Caribbean Club resorts.

It also includes Dodge ‘Em City, a 30,000-square-foot (2,800 m2) indoor play park featuring Timberland Playhouse and Lake Wilderness outdoor waterpark.

This 70,000-square-foot (6,500 m2) waterpark is home to a large indoor wave pool, the Dueling Mammoths family raft ride, and a toddler play 'n spray area.

In July 2006, Glacier Canyon Lodge, the Wilderness's third property, opened along with a 3.2-acre outdoor waterpark called the Lost World.

In 2008, the Wilderness unveiled Wild Rock Golf Club, a championship 18-hole course containing a difficult hole 17 called "Boneyard North" and renovated the Klondike Kavern waterpark.

In 2012, the Wilderness opened the Northern Lights Sky Ropes Course, located in the Wild West region of the hotel.

The resort also features Wild Rock Golf Club, and the Wilderness Woods Par 3 Family Course.

It has an outdoor waterpark (Lost World), which with an interactive river, three hot tubs, activity pools, and Halley's Comet Racers.