Will Owen (1869 – 14 April 1957)[1] was an English book illustrator, cartoonist, caricaturist and a commercial and poster artist, possibly best known for his iconic images of the Bisto Kids, Bovril, Lux and Lifebuoy.
[3] Owen was born in Malta, the son of a Royal Navy engineer, and received his first education at Sir Joseph Williamson's Mathematical School in Rochester.
During the First World War he produced cartoons for the Illustrated Sporting and Dramatic News, introducing readers to new terms such as 'strafe', 'Blighty', 'pipsqueak' and 'brass'.
Owen produced highly popular cartoons for the Bystander and The Sketch, and designed some posters for the Underground Group in 1926.
His profusely illustrated guide, Old London Town, was published in New York by Robert M. McBride in 1922 and has been placed on the web by Project Gutenberg.