Due to declining sales sometime in 1951 or 1952, Lever Bros. experimented with adding perfumes to the soap and made the changes permanent in 1954.

Sales, however, continued to decline until 2006, when Lifebuoy was officially completely pulled from the American market.

After World War II, when more materials were available, and rationing was over, other soaps began to take hold of the market.

Unilever in Cyprus and Trinidad and Tobago manufactures Red Lifebuoy Soap with a carbolic fragrance, but as of 1976, it no longer contains phenol.

[6][7][8] During a 1969 Episode of The Tonight Show, while being bathed by two Japanese women, Johnny Carson joked, "This beats Lifebuoy and a rubber duck, doesn't it?"

After his mother uses it to wash his mouth out for swearing, Ralphie wishfully imagines a future in which he has been blinded by "soap poisoning" and reduced to begging on the street; when his family sees him, they collapse into melodramatic soap opera-like tears and his father cries out, "I told you not to use Lifebuoy!"

In the film, narrator Jean Shepherd noted his disgust toward its taste, comparing it to other brands his mother had used for similar punishments.

[10][11][12][13] Lifebuoy served as the title sponsor for the 1995 Dhaka Premier Division Football League of Bangladesh.