In 2008 he co-authored an influential paper in which he challenged Chris Anderson's popular Long Tail theory, showing that the demand for digital music instead followed a log-normal distribution.
[2] Early in his career at Spotify, he focussed heavily on the impact the Swedish streaming service was having on music piracy.
[20] Page's focus then moved to the transformative impact Spotify was having on the music business generally, and how it exposed concepts like 'catalogue' and 'frontline' as antiquated and not fit for purpose.
[28] His work also looked at data on how songs were becoming hits for artists like Lorde as streaming took hold,[29] and drew attention to the value of the UK music industry as a national export.
[30] In 2019 he left Spotify to transition from economist to author, having contracted with Simon and Schuster in the UK and Little Brown & Company in the US to write a consumer-facing book about disruption in various industries.
[31][32][33] In May 2021 his book Tarzan Economics: Eight Principles for Pivoting Through Disruption was published by Simon and Schuster in the UK and by Little, Brown and Company in the US.
[40] Beginning in May 2021 Page and Richard Kramer have co-hosted "Bubble Trouble," a podcast on the Magnificent Noise network discussing inconvenient truths about financial markets.
[43] Tarzan Economics: Eight Principles for Pivoting Through Disruption, Little, Brown and Company, 2021[34] 2023: "‘Glocalisation’ of Music Streaming within and across Europe" – inspired by British artists having accounted for all of the Top 10 in Britain's end-of-year singles chart in 2022, this study found that in most countries studied, the share of domestic artists and songs in a country's Top 10 had increased: "Contrary to the perverse effects of globalisation where large markets often dominate small, we uncover evidence of local markets growing in their domestic identity.